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11 Ways to Better Understand Your Audience

Posted by Johnnie Sanchez on 2015-12-08  A buyer persona is your audience, the specific type of person you want to reach with your content. Below are 11 questions you can use for developing a BP (there might be multiple BP’s within one company and not necessarily people who just buy). I've written in my BP for a Crescendo user.                                                                                                                                           ...

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