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You're Ruining Your Business By Not Knowing This Single Word

Posted by Johnnie Sanchez on 2015-12-10     The #1 thing you're doing wrong with your business? You don't know your clients or your potential clients psychographics. Which basically means you don't know anything about them. You may know that they're generally between the ages of 45-55, male, and live in Kansas. You know their demographics, but you barely know their geographics or psychographics.  Demographics: Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Geographics: Studies where your clients are buying or where they live. From the data you collect, you can then divide markets based on city, county, state's, region's, country's or any other way that makes sense.  Psychographics:...

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You're Ruining Your Business By Not Knowing This Single Word: Part II

Posted by Johnnie Sanchez on 2015-12-29   A couple of weeks ago we explored how important psychographics (make into a link) are to unveiling potential profit in your business. This week we will continue our study about Bob's business by investigating his second branch. The HES office in Bend, OR is located in the 97756 zip code. It takes a little over three hours to get there from Portland, and he checks in about once a month. His son, Tommy, has run it with his wife, Tammy, for over 3 years. HES-Bend employs 3 people, including Tommy and Tammy. The third person is Joey, their integrator. It made $200K gross profit in 2014. Tommy needs more customers who will spend larger amounts of...

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