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You're Ruining Your Business By Not Knowing This Single Word

Posted by Johnnie Sanchez on 2015-12-10     The #1 thing you're doing wrong with your business? You don't know your clients or your potential clients psychographics. Which basically means you don't know anything about them. You may know that they're generally between the ages of 45-55, male, and live in Kansas. You know their demographics, but you barely know their geographics or psychographics.  Demographics: Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Geographics: Studies where your clients are buying or where they live. From the data you collect, you can then divide markets based on city, county, state's, region's, country's or any other way that makes sense.  Psychographics:...

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