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You're Ruining Your Business By Not Knowing This Single Word: Part II

Posted by Johnnie Sanchez on 2015-12-29   A couple of weeks ago we explored how important psychographics (make into a link) are to unveiling potential profit in your business. This week we will continue our study about Bob's business by investigating his second branch. The HES office in Bend, OR is located in the 97756 zip code. It takes a little over three hours to get there from Portland, and he checks in about once a month. His son, Tommy, has run it with his wife, Tammy, for over 3 years. HES-Bend employs 3 people, including Tommy and Tammy. The third person is Joey, their integrator. It made $200K gross profit in 2014. Tommy needs more customers who will spend larger amounts of...

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