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Sexy CEDIA Awards

Posted by Johnnie Sanchez on 2015-10-25 Cutest Kid goes to John’s son, Jack, of MTX Audio.   Perfectionist goes to Curtis Lewis from Wired Tech Group.   Cutest Foreigners goes to Somfy’s employees who were there from France.   Best Hair goes to Emily from Lutron.   Best Guys to Play Golf With goes to George De Marco and Michael Harrison.   Cutest Couple goes to Bjorn and Julina Jensen of Why Reboot.   Sexiest Man goes to Michael from Lowire.   Funniest Tweet's goes to Steve Greenblatt.     Best Production Team in Attendance goes to Knack Factory.   Cutest Glasses goes to Delia Hansen of Clare Controls.   Craziest Guy goes to Bill from security.   Dream Marketing Team is tied between Danne Dzenawagis and Dan of Leon Speakers and Kimberly Lancaster...

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You're Ruining Your Business By Not Knowing This Single Word

Posted by Johnnie Sanchez on 2015-12-10     The #1 thing you're doing wrong with your business? You don't know your clients or your potential clients psychographics. Which basically means you don't know anything about them. You may know that they're generally between the ages of 45-55, male, and live in Kansas. You know their demographics, but you barely know their geographics or psychographics.  Demographics: Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Geographics: Studies where your clients are buying or where they live. From the data you collect, you can then divide markets based on city, county, state's, region's, country's or any other way that makes sense.  Psychographics:...

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You're Ruining Your Business By Not Knowing This Single Word: Part II

Posted by Johnnie Sanchez on 2015-12-29   A couple of weeks ago we explored how important psychographics (make into a link) are to unveiling potential profit in your business. This week we will continue our study about Bob's business by investigating his second branch. The HES office in Bend, OR is located in the 97756 zip code. It takes a little over three hours to get there from Portland, and he checks in about once a month. His son, Tommy, has run it with his wife, Tammy, for over 3 years. HES-Bend employs 3 people, including Tommy and Tammy. The third person is Joey, their integrator. It made $200K gross profit in 2014. Tommy needs more customers who will spend larger amounts of...

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The Greatest Marketing Book for Technology Entrepreneurs That You've Never Heard Of

Posted by Johnnie Sanchez on 2016-02-11   While browsing Creative Mornings, I happened to come across a talk called “Career Advice for Troublemakers”. If you’re a creative person or ever “ignore authority, laugh at convention and look for ways to change things”, I beg you to watch this 30 minute talk. The speaker, Chris Coleman, lives in Atlanta, has a Creative Writing degree, and specializes in marketing for tech companies. Funnily enough, I share these three traits and many more with her. Instant girl crush. After listening to the talk I knew I had to find out more about this woman. I immediately went out and bought her out-of-print book The Green Banana Papers. I was weary since it was published in 2000, but it’s...

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