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Pirch: or How to Make Residential Retail Relevant and Fun Again

Posted by Johnnie Sanchez on 2016-07-21  The average person who walks into a Pirch showroom will not walk out until a full two hours have passed. It’s a statistic hard to believe in this day and age until you actually walk into one.  I've seen cool ads for the store, as well as pictures of celebrities shopping there, but have never given it much thought until CE Pro wrote a story about them a few weeks ago. When I read that Savant, a Crestron competitor, and HTSA, an AV buying group, were sinking their teeth into the space, I knew I had to pay a visit.      Going in to the Atlanta showroom, I had no expectations of grandeur—after all, on a bare bones level, this is an appliance store....

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