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A/V Industry Newsletter 2015-11-12

Posted by Johnnie Sanchez on 2015-11-12   Primacoustic just created new panel mounting tools.   Virtual Reality is Here Though the Samsung headset powered by Oculus has been around for a while, this is the first time it’s being sold to the general public. The new model is 19% lighter, and 50% cheaper, coming in at $99.99 to pre-order. It’s also compatible with more phones, including all of the Samsung S6’s and Note5.   The Drive for 5 Theory Makes a Business and Technicians More Money In Clifford’s article he describes a practice he’s started implementing at his business called “The Drive for 5” program. While hourly technicians make money based on the passage of time, a business makes money based on the amount of jobs it can...

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Frank White is As Humble As Ever—And Prouder Than Anybody

Posted by Johnnie Sanchez on 2015-11-20   Adelyte recently spoke with Frank White about Harman’s acquisition of AMX, winning CEDIA’s Lifetime Achievement award last year, and his newer project, WELD2.        Why did you make the ChannelPlus brand? Was the brand immediately successful or did it take time to find its footing? Frank White: It was an extension of a cable TV provider, MultiPlex, where we brought cable equipment to cable companies. It was the same equipment but in a consumer box. TV sets had moved in the late 70’s from being a piece of furniture to being disposable. People would have a relationship with the repair guy, but it got to be too expensive to repair. The cost to buy a...

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A/V Industry Newsletter 2015-11-23

Posted by Johnnie Sanchez on 2015-11-23   Julie Jacobson thinks Thread is Making a Big Mistake Thread is now stamping all of their “thread certified” home automation products with their logo. However, not all of their products work together. Jacobson writes,  “The customer asks a Blue Shirt or Orange Apron: “Does this light bulb work with that door lock?”The associate responds: “They must. They both have the Thread logo.”You know the rest of the story from there.”   Tim Rogers, CEO of Tivo, will step down as CEO on January 31st, 2015   Zaheer Alli has been appointed to the Northeast sales territory of Meridian America   Christophe Malsot will head Crestron’s new office in Madrid, Spain   Cisco is buying Acano for $700M   When it comes...

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Top 27 Tech Gifts for Christmas 2015

Posted by Johnnie Sanchez on 2015-11-24         August SmartLock, HomeKit enabled The latest update to August SmartLock has the Apple seal of approval through HomeKit. Retails for $229       Neato’s Vacuum With the Neato app you can start and manage your vacuum from anywhere. $699       Garmin Forerunner 225 This watch measures heart rate wirelessly so you can ditch the strap, and comes with an accelerometer. $299       Moto 360 This is a beautiful custom designed smartwatch. We also love that it's the classic circle shape or a watch instead of the modern square box. $299       Fizzics Beer System This device will take any beer and give it that fresh...

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11 Ways to Better Understand Your Audience

Posted by Johnnie Sanchez on 2015-12-08  A buyer persona is your audience, the specific type of person you want to reach with your content. Below are 11 questions you can use for developing a BP (there might be multiple BP’s within one company and not necessarily people who just buy). I've written in my BP for a Crescendo user.                                                                                                                                           ...

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